Keeneland Magazine

Unparalleled Coverage of Keeneland

Keeneland Magazine provides an in-depth look into the legendary Keeneland Race Course and the vibrant Keeneland lifestyle. Our publication captures the excitement, tradition, and sophistication of Thoroughbred racing, offering readers a unique insight into the sport as it was meant to be. Each issue features profiles of influential industry members and highlights fascinating aspects of the Central Kentucky region, including cultural and dining scenes.

Extensive and Prestigious Distribution

Published quarterly, Keeneland Magazine's distribution is the most extensive it has ever been. Available at numerous local, regional, and national newsstands, as well as at Keeneland Race Course and other venues across the country, the magazine reaches an upscale, affluent audience. Complimentary copies are mailed to Keeneland Club members and subscribers, ensuring your advertising message reaches influential members of the Thoroughbred community and top horse people worldwide.

Award-Winning Publication

Keeneland Magazine is an award-winning publication showcasing the Thoroughbred industry and Central Kentucky's unique Bluegrass Region. Through our partnership with BloodHorse, we access a prestigious demographic of national and international horsemen, business leaders, and professionals. Our entertaining features and extraordinary photography make Keeneland Magazine one of the country's most widely read regional lifestyle magazines, with unmatched international appeal.

Next Issue: Fall 2024

Spotlight On - Jockey Brian Hernandez, a quiet mainstay of the Kentucky racing circuit, displayed the depths of his talent with his masterful ride aboard 2024 Kentucky Derby winner Mystik Dan.

Memorable Gift - John Oxley's purchase of a yearling for his wife, Debby, is a gift that keeps giving as descendants make their mark on racetracks from Kentucky to the Middle East and beyond.

Royal Welcome - Kentuckians gave Queen Elizabeth II the red-carpet treatment when she visited the Bluegrass 40 years ago, with Keeneland naming a race in her honor and farm owners opening their gates.

Birthday Extravaganza - A year-long celebration of horses, bourbon, music and the arts, food, and history will mark Lexington's 250th anniversary in 2025.

Bottling Greatness - Keeneland and Maker's Mark collaborate on a 10-year commemorative bottle series honoring racing's most iconic horses.

Fun on Tap - A rural offshoot of a popular Lexington brewery, the 120-acre West Sixth Street Farm has a taproom, brewery, hop yard, orchards, fishing, and a mixed trail system.

Celebrating Kentucky's Bounty - Kentucky food ambassador Ouita Michel continues to add to her restaurant and food portfolio, opening a shop in Versailles and offering cooking classes that feature guest chefs.

Making a Difference - Life Adventure Center uses outdoor adventure, including camps and team-building programs, to help people affected by trauma.

2024 Keeneland Magazine Advertising Deadlines

Issue Placement Materials Ship
Spring: Jan 30, 2024 Feb 13, 2024 Mar 5, 2024
Summer: Apr 9, 2024 Apr 23, 2024 May 14, 2024
Fall: Jul 9, 2024 Jul 23, 2024 Aug 13, 2024
Winter: Oct 1, 2024 Oct 15, 2024 Nov 15, 2024

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Customer Service

Need help with your Keeneland Magazine subscription? We can assist you with changes of address, missing issues, and renewing a current subscription. Just call customer service at 1-800-866-2361 ext 6748 or 859-276-6748.